Building the event

Long before tickets are sold, our event partners (artists, music promoters, sports clubs, theatre producers and so on) plan all aspects of their event or tour. This includes:

• Which venues to play
• When to put tickets on sale
• Ticket prices
• Seat locations 
• How various presales and general sales will run
• If and when resale is switched on

They also decide how many tickets we will be given to sell – known as our ‘allocation’ – and when we can share ticket prices. Sometimes, we’ll be given additional tickets to sell after an event goes on sale – keep an eye on our social media channels for updates.